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The ATB Small Business Campaign

What: A multi-platform branded content program celebrating Small Business

Involvement: Director of Marketing Services & Events

Areas Of Responsibility: Campaign execution, client management, project management, creative team liaison

Notable Facts: From 2011-2014, I was deeply involved in the creation, management, and growth of Venture Publishing’s biggest branded content program: our Small Business Week coverage and integration with ATB.

This program, which ran annually in October of every year sought to elevate a small selection of small businesses every year and tell their story within the context of a multi-media campaign. The campaign included significant editorial coverage over multiple months, $50,000 worth of business advisory services for the selected companies, a custom micro-site developed to help small business owners on their journey, and plenty of innovative print and digital advertising executions. At the time, our client, ATB, reported that it was one of the most innovated branding programs that they had been involved with.

The program recieved a number of third-party accolades including:

  • Canadian Online Publishing Awards - Best Cross-platform Initiative 2012

  • Small Business Marketer of the Year Award (Runner Up) 2012 - The Enterprise Council on Small Business (ECSB) - this campaign brought ATB Financial into the top 3 for the ECSB's Small Business Marketer of the Year Award.

  • Digital Alberta Awards - Nominated - Best in Cross-platform Content - 2012