Professional Experience & Achievements
Co-Founder, CEO, Night Vision Music; Night Vision Music Academy, Edmonton
(January 2013 – Present)
Strategic Development – Created the brand and strategic direction for the company’s events and education divisions. Grew the business from a part-time events company into a fully developed music studio, education facility, label, and events agency. Responsible for increasing profitability 333% and revenue growth 138% from 2015-2017.
Team Leadership - Led a team of twelve and was responsible for the successful execution of more than 120 music/music education events and 20 label releases from local and international artists.
Skilled Negotiation - Successfully negotiated the international licensing of the business model, curriculum, and core IP in 2017.
Analytics and Insights - Developed an analytical framework that attributed geographic social media following to event ticket sales. Developed KPIs to ensure focus within the team while providing visibility of performance to the broader stakeholders
Co-Founder, Director, AEMCON (The Alberta Electronic Music Conference), Calgary,
(February 2016 – Present)
Innovation - Created Western Canada’s largest annual professional development conference and festival for music producers. Attracts over 1500 attendees and features 100+ speakers and 20+ brand partnerships
Partnership Management – Responsible for cultivating and managing strategic partnerships with clients and organizations including municipal, provincial and federal agencies. Led the team responsible for more than 400% revenue growth from partnerships from 2016 to 2017.
Communication Strategy - Led efforts to increase annual revenue by over 500% in addition to gaining international exposure through engaging and prolific marketing strategy and delivery.
Stakeholder Management - Led a cross discipline team that overcame numerous technical, logistical and personnel challenges to create highly positive stakeholder results
Digital Marketing Strategist, Freelance & Social Lite Communications, Edmonton
(June 2014 – Present)
SEM, SEO, PPC Pro - Proven ability to drive tangible results including achieving first page Google results, high ROI AdWord campaigns, effective inbound content & email campaigns, and engaging social media content
Web & Brand Development – Helped develop brand strategies, website designs, and landing pages for more than 20 different companies of various industries and sizes
Results Oriented - Spearheaded a robust marketing strategy that increased the Red Deer Kinsman Club 2015 Charity funding by over 300%.
Relationship Management - Cultivated business relationships in diverse industries such as SAAS, PAAS, non-profits, construction, wellness, real estate and the energy market.
Director of Marketing Services & Events, Assistant Publisher, Venture Publishing, Edmonton (September 2010 – June 2014)
Team Management - Accountable for directing a team of marketers, writers, designers and sales professionals to showcase Venture’s suite of 18 magazines. Fostered a high-performance team culture through instilling a collaborative and inclusive mindset.
C-Suite Marketing - Planned and successfully executed 12 annual events catering to executives and political dignitaries, driving key insight and value for attendees.
Website Strategy - Accomplished marketing strategist who was responsible for leading the development of eight websites with notable successes; including a 1000%+ traffic increase for AlbertaOilMagazine.com between 2010-2011.
Partnership Builder - Built and strengthened community and industry partnerships. Leveraged advanced negotiation skills to ensure mutually beneficial engagements with organizations including KPMG, IBM, CTV, HRIA, Merit Contractors, ATB, CME and CBC.
Bachelor of Arts (Honours), Economics and History (2010), Acadia University, Nova Scotia
Two academic paper credits: Kentville Integrated Community Sustainability Planning Process (ICSP) and an Honors Economics Thesis on Canada's Mortgage Broker Industry
Google Adword, Search, YouTube, & Display Certification (2017)
Simplilearn Digital Marketing Certified Associate (2017)
Simplilearn Digital Marketing Master Program Certificate (ongoing)
SQL for Marketers, UDEMY Course (ongoing)
Notable Accomplishments & Awards
Successfully ranked Top 5 in Canada (out of 260) in the CYBER category of the Cannes Young Lions Digital Marketing Competition (2015)
Project leader for Alberta Venture’s largest integrated partner program that brought the client, ATB Financial, into the top 3 for the ECSB's Small Business Marketer of the Year Award (2012)
Winner of Best Cross Platform Initiative - Canadian Online Publishing Awards (2012)
Runner Up, Best in Cross-platform Content, Digital Alberta Awards (2012)
Recipient of the Acadia University Undergrad Scholar Award for high GPA (2010)
Winner of the Dale Carnegie “Crashing Through” Public Speaking Award
Engaged in the Edmonton Non-Profit market; successfully hosted seven charity events and fundraised more than $5000 for the United Way and Terra Foundation (2012-15)
Volunteered as a Committee Member for organizations including Alberta Music, Magazines Canada and AMPA. Identified as the Technology Advisor who helped steer marketing strategies and recommended action plans for a variety of industry associations. (2013-2017)
High profile visibility in key publications and media for my music and entrepreneurship including:
o CBC Radio, CJSR, CJSW, 660 CHED (multiple occasions)
o Avenue Magazine (2018), Freq Magazine (2017), Beatroute Magazine (2016-17)
o DJ Mag US Edition (2017), YEG Weekender (2015), exclaim.ca (2017)
o Metro (multiple occasions), Edmonton Journal (2016), CTV (2016), Global Television (2016)
Approached and asked to present at Petcha Kucha and Edmonton Nerd Nite (2016 & 2018)